Agenda

TO REGISTER FOR THIS EVENT PLEASE GO TO WEBSITE: https://theafricasoftpowerproject.com/



The Canadian Black Chamber of Commerce Global Affairs Committee has partnered with the Africa Soft Power Series to offer a series of webinars starting 12th August to 29th August 2020.


These webinars will also provide attendees with an opportunity to raise related issues or questions you may have regarding trading in Africa.



CREATIVE POWER: CONTENT, CULTURE & PLATFORMS, WHERE IS THE MONEY? AFRICA SOFT POWER SERIES


More than ever, the cultural and creative sectors continue to shape the world around us, as their importance to society becomes even clearer, especially amid the economic devastation inflicted by the COVID-19 crisis and mass quarantines.

As the world's last large, underdeveloped market, the importance of the creative and knowledge industries takes on added significance when we consider that Africa will be home to more than a third of the world's population and half of the world's youth by 2100.


How can the continent optimize the creative and knowledge industries to propel itself forward?

The Africa Soft Power Series is the first of its kind virtual convening of industry thought leaders from across the globe passionate about Africa.

Session 9- SHOW ME THE MONEY: COMMERCIAL OPPORTUNITIES, ADVERTISING AND TOURIST DESTINATIONS

Festivals, merchandising, public spaces, Nitelife and things - leveraging our cultural heritage for our benefit.


  • Obi Asika (Moderator)
  • Founder, Dragon Africa


  • Folorunsho Coker
  • DG Nigerian Tourism Development Corporation


  • Marcus Glover
  • Founder, M. Glover Capital


  • Bolanle Austen-Peters
  • Founder, Terra Kulture


  • Tolu Ogunkoya
  • Regional CEO, Omnicom Media Group-West & Central Africa



Date: Wednesday 26th August 2020, 5 PM WAT [12 PM EST]




FORMAT:

Introduction, Discussion, Q&A



TO REGISTER FOR THIS EVENT PLEASE VISIT: https://theafricasoftpowerproject.com/


THIS EVENT WILL TAKE PLACE ON ZOOM

Speakers

    Obi Asika (Moderator), Founder, Dragon Africa

    Obi Asika is a soft power advocate focused on the possibilities that the creative and cultural industries offer for Nigeria, Africa and the global black Diaspora.


    Obi Asika is the Founder of Dragon Africa, a strategic communications agency, event & conference producer, he is also the co-founder of Social Media Week Lagos, one of the largest new media and technology conferences in Africa. Obi has been involved in promoting and enabling opportunities in the technology, sports, media and entertainment industries in Nigeria and beyond for decades. He has been an Executive Producer for global events, major global tv franchises and festivals including, Fifa U20 World Cup 1999, CAF Nations Cup 2000, Big Brother Nigeria 2006, Dragons Den Nigeria, 2007, The Apprentice Africa 2008, Naija Sings 2009-2012, Calabar Festival 2008 & Calabar Rocks Tv Series 2008, Soccerex West Africa, SMWLagos 2012-present to name a few.

    Obi Asika is the National Coordinator of the Technical Working Group for the Creative Industries, Tourism, Culture and Hospitality sectors for the 2020-2030 Media and Long term National Development plan for the Nigeria 2050 Agenda.


    Obi Asika has worked with and advised multilaterals, corporations, governments, brands and agencies on the creative industries, sports, strategic communications, events and more.


    Obi Asika was educated at Eton College, The University of Warwick and The Nigeria Law School.

    Folorunsho Coker, DG Nigerian Tourism Development Corporation

    Folorunsho Coker is an administrator and hospitality and tourism entrepreneur, who was appointed Director General, Nigerian Tourism Development Corporation in March 2017.

    His Public Service Career began in Lagos State in 1999 where he served the State in various capacities including; as Principal Aide to the Governor, Deputy Chief of Staff to the State Government, Founding CEO of the Lagos State Number Plate Production Authority and as Special Adviser on Central Business Districts. He also served as Lagos State Commissioner of Tourism, Arts & Culture and established the "ONE LAGOS BRAND".


    As DG, NTDC he has conceived the 'TOUR NIGERIA" brand to drive domestic consumption of tourism products in Nigeria, commercialize tourism and generate employment. The brand is hinged on the identification, exploration, exposition, enhancement and promotion of creative assets across the country using sustainable approaches.

    Marcus Glover, Founder, M. Glover Capital

    Marcus is a successful entrepreneur, and consummate storyteller. His breadth of experience and expertise at weaving together relevant trends, cultural influences and technologies has made him a sought after advisor and speaker.


    As the Founding Partner of the private equity firm M. Glover Capital and Board Chair of Defy Ventures, Marcus catalyzes change through social impact investment and criminal justice reform. Through close collaboration with local stakeholders, M. Glover Capital's investments drive job creation to economic stability and wealth generation for systems affected communities. Through Defy Ventures, which fights mass incarceration and recidivism by building on the natural talents of incarcerated men, Marcus mentors youth and teaches yoga and meditation.


    As a Global Creative Director and Chief Marketing Officer, Marcus produced some of the most memorable advertising campaigns within pop culture urban lifestyle, music, sports, entertainment, including an award winning Super Bowl commercial. Based on his agency experience, Marcus is highly active as a consultant for early stage ventures and leads workshops on brand and personal storytelling for founders and leaders.


    Marcus has created successful ventures with some of the world's most beloved celebrities and athletes as an agency owner. He has also served as executive producer on films such A Beautiful Game and Bilal, and served on the Board of Harlem Arts Festival and Liberation Prison Yoga.


    Bolanle Austen-Peters, Founder, Terra Kulture

    Bolanle Austen-Peters has a master's degree in International Law from the London School of Economics and Political Science and a Law degree from the University of Lagos. She is the Founder of the multiple award-winning centre, Terra Kulture: an educational and recreational organisation set up in 2003 to promote the richness and diversity of Nigerian Languages, Arts and Culture.


    She is also the Founder of BAP Productions and has directed award-winning musicals that have travelled round the world such as SARO, WAKAA THE MUSICAL, FELA AND THE KALAKUTA QUEENS and MOREMI THE MUSICAL. She is the producer of the multiple award winning movie ''93 DAYS'' and also directed the blockbuster movie 'The Bling Lagosians' in 2019.


    Her musicals were the first Nigerian musicals to be staged in London, Egypt and South Africa. She is described as the woman 'powering theatre industry in Nigeria by CNN'. She built the first purpose built theatre in Nigeria, and has built an additional four for the Lagos State government. Her productions have enjoyed numerous accolades and reviews from international media houses including the BBC, Financial Times Africa, SKY News and CNN amongst others.


    Prior to setting up Terra Kulture, BAP Productions and TKMG Auction House, she had worked as a Lawyer with the United Nations in Geneva, Switzerland, Ethiopia and Namibia. She returned to Nigeria in 2001 as Consultant to UNDP, Lagos. She is a public speaker on Entrepreneurship and has won numerous awards internationally and locally.

    Tolu Ogunkoya, Regional CEO, Omnicom Media Group-West & Central Africa

    Tolu Ogunkoya has over 30 years experience in advertising. He is currently the Regional CEO, Omnicom Media Group West & Central Africa Region. From 2008 to 2015, he was the Past President of Media Independent Practitioners Association of Nigeria (MIPAN). He is an Ex-Officio Member of the MIPAN Executive Council.


    He is a Fellow & Former Council Member of the Advertising Practitioners Council of Nigeria (APCON) and a fellow at the Institute of Directors Nigeria (IOD). Mr Ogunkoya is also a member of the International Advertising Association (IAA), Lagos Business School Alumni Association (LBSAA), and Ashridge UK Alumni.