E L L O I S E

    R I C H A R D S

    B U S I N E S S M I D W I F E

    Utilizing her experience as a business owner for over 15 years and a graduate of Entrepreneurship and Small

    Business coupled with Marketing Communication and Digital Marketing; Elloise partners with Aspiring business owners to birth and grow their businesses.

    Elloise continuously echoes the importance of being aware of your mindset and doing the necessary work daily.

    Her Clients are reminded daily to "Take Action

    and Progression over Perfection"

    Her Program is focused on 5 tenets: Mindset, Idea Validation, Target Market, Marketing

    (Online/Offline) and Launching. 

    Coaching Niche:

    Aspiring Business Owners

    Youth Entrepreneurs

    Process Improvement

    Strategic Planning

    New Customer Segments


    Shelley Jarrett brings a wide range of expertise to the table. With a degree in Social Work, she has worked with women and supported them in various ways over the past three decades. She also believes strongly in partnerships and collaborations and is very supportive of developing business objectives and business skills through learning opportunities.

    Shelley has merged her passion for community development and the arts.

    Through her first company SJ Image Creations, she assisted women in dressing for success and in preparing to enter the workforce as a new immigrant or from being a homemaker.

    Shelley is the founder and Publisher of SMJ Magazine, an Image, lifestyle, and business online publication, with limited printed editions.

    For seven years and 30 issues, she has overseen the publication of original stories on arts & entertainment, beauty & fashion, health & wellness, faith & community, as well as giving entrepreneurs a platform to tell stories about their business. Online SMJ Magazine's App can be downloaded on Google Play Store and Apple Store.

    In 2019 Shelley produced her debut film, the award-winning documentary W'AT ABOWT US. Eight women from all 5 major cultural backgrounds tell their stories of truth from #metoo and beyond, gender-based harassment and abuse in diverse locations.

    Earlier this year, Shelley added a regular podcast to her responsibilities, called Building Healthy Relationships.

    Shelley has won numerous awards over the past eight years including a few recent ones below.

    · In 2015 one of the 100 Black Women to Watch in Canada by CIBWE

    · In 2016 and 2017 nominated for a MARTY award as Publisher of SMJ Magazine

    · In 2019 the Women Entrepreneur Award in Celebration of "Small Business Week"

    · In 2019 the Woman Achievement Award in recognition for outstanding contribution to the community re International Women's Day

    · In 2019 the Excellence Achievement Award for film and media from Glorious Women of Wonders


    "In keeping with my goal of raising awareness and education, it is vital that we continue to push for changes to gender-based violence, systemic racism, and varies women's' issues. I feel it's all our responsibility to continue to raise our voices and demand societal change." Shelley Jarrett