The Canadian Black Chamber of Commerce Global Affairs Committee has partnered with the Africa Soft Power Series to offer a series of webinars starting 12th August to 29th August 2020.

These webinars will also provide attendees with an opportunity to raise related issues or questions you may have regarding trading in Africa.


More than ever, the cultural and creative sectors continue to shape the world around us, as their importance to society becomes even clearer, especially amid the economic devastation inflicted by the COVID-19 crisis and mass quarantines.

As the world's last large, underdeveloped market, the importance of the creative and knowledge industries takes on added significance when we consider that Africa will be home to more than a third of the world's population and half of the world's youth by 2100.

How can the continent optimize the creative and knowledge industries to propel itself forward?

The Africa Soft Power Series is the first of its kind virtual convening of industry thought leaders from across the globe passionate about Africa


With the shrinking of physical spaces due to the pandemic, how can we leverage our sports sector and monetize our enormous potential?

  • Peter Okwoche (Moderator)

  • Award-Winning Journalist and BBC Presenter, Focus on Africa
  • Amadou Gallo Fall

  • Vice President & Managing Director, NBA Africa
  • Usher Komughisha

African Football Correspondent, Soccer Africa on SuperSport TV

  • Nkechi Obi

  • Managing Director/CEO, Premium Sports Management
  • Misha Sher

  • Global Vice-President Sport & Entertainment, MediaCom
  • Kelechi Anyikude

  • Co-Founder, Fanbies

Date: Friday 14th August, 2020, 5PM WAT [12PM EST]


Introduction, Discussion, Q&A




    Peter Okwoche (Moderator), Award-Winning Journalist and BBC Presenter, Focus on Africa

    Peter Ogbu Okwoche is an award-winning Senior Presenter for BBC World News television and BBC World Service Radio. He has been in the broadcasting industry for nearly 28 years, 16 of them with the BBC.

    He is a regular face on BBC World News TV – particularly as the main anchor of Focus on Africa, the channels' flagship African affairs programme broadcast around the globe. He has also worked on several of the BBC's flagship radio programmes like the World Today, Focus on Africa, Network Africa, and Fast Track, amongst others. He is Nigerian but has spends an extensive amount of time travelling,.

    He is regularly deployed across Africa to cover major events, including major elections and sporting tournaments. He has interviewed many of the continent's Presidents and Heads of States including those of Ghana, Nigeria, Tanzania, Uganda and Malawi. He has also spoken to leaders of industry, politicians and other news makers across the world and is highly respected internationally in the profession he recently lead the BBC's biggest expansion across West Africa in 60 years, successfully launching three new services: BBC Pidgin, BBC Yoruba and BBC Igbo

    Amadou Gallo Fal,l Vice President & Managing Director, NBA Africa

    Amadou Gallo Fall, a Senegalese native who joined the NBA in January 2010, helped open the league's office in Johannesburg, South Africa in May 2010, and has directed the NBA's grassroots basketball development initiatives and partnerships with marketing, media and consumer product companies in


    He has overseen significant growth in the NBA's business and basketball development efforts in Africa, highlighted by three sold-out NBA Africa Games – in Johannesburg in 2015 and 2017 and in Pretoria in 2018 – in support of charities including UNICEF, the Nelson Mandela Foundation and SOS Children's Villages South Africa.

    Under Fall's leadership, the NBA has expanded its grassroots and elite development efforts across the continent, including the Jr. NBA, Basketball Without Borders (BWB) Africa and The NBA Academy Africa. BWB, the NBA and FIBA's global basketball development and community outreach program, has been held in Africa 17 times, with 10 former BWB Africa campers drafted into the NBA.

    Fall was instrumental in opening The NBA Academy Africa in May 2017, where elite male prospects ages 14-18 have received scholarships and training after scouting programs conducted with local federations across the continent. Seven NBA Academy Africa graduates have gone on to commit to NCAA Division 1 schools.

    Fall is a recipient of multiple leadership awards for his contribution to the growth of the game of basketball and youth development on the African continent. This includes Reputation Poll International's 100 Most Reputable Africans (2020), New African's 100 Most Influential Africans (2019), African Leader 4 Change (2017) and the South African Sport Industry's Leadership in Sport (2018).

    Fall previously worked for the Dallas Mavericks, starting as a scout in 1998 before ultimately becoming Director of Player Personnel and Vice President of International Affairs, when he served as the team's international goodwill ambassador and oversaw scouting assignments. He helped start Basketball Without Borders Africa in 2003 and served as Camp Director until 2010.

    Fall is also the Founder of SEED (Sports for Education and Economic Development), a global non-profit organization established in 1998 with the mission of using sport as a vehicle to inspire, empower and support the holistic development of promising African youth, preparing them to become global citizens.

    He is a magna cum laude graduate of the University of the District of Columbia (UDC), where he played

    center on the basketball team. In February 2020 he was inducted into the UDC Athletics Hall of Fame.

    Usher Komughisha, African Football Correspondent, Soccer Africa on SuperSport TV

    Usher Komugisha is a Ugandan multimedia sports journalist that has a passion for covering sports majorly in Africa.

    She is currently working as a Basketball Writer for FIBA and an African Football Reporter for Soccer Africa, the leading magazine show on the continent airing on SuperSport TV every Thursday night. She is also an analyst on NTV Press Box, voted as the best sports show in Uganda for two years straight – 2018 and 2019.

    Playing basketball, rugby, and golf as well as excelling at track and field from a very young age has shaped her journalism journey and propelled her to a deep understanding of reporting about sports and its power to change the narrative about Africa.

    A book addict and linguist, who loves to travel, she speaks 18 languages and is currently learning Zulu and Igbo. Last year, she was selected among the Top 100 Most Influential Young Africans and continues to use her platforms to inspire youth on the continent. She is also an activist for Women In Sport.

    Nkechi Obi, Managing Director/CEO, Premium Sports Management

    Nkechi Nneka Obi is a Sports Management Consultant with over 30 Years experience and accomplishment in sports management, marketing and administration. Her experience spans a variety of projects especially with start- up operations in Marketing and Communication, Exhibition design and promotion, Event design and management, Media Content development and broadcast (Politics, Music and Sports), Political Media Campaign Management as well as Products Merchandising and Marketing.

    Nkechi's expertise is derived from her international network of contacts and knowledge of the business of sports, garnered from years of training at major sports seminars and sporting events including the Sports Business Campus Series in London, from 2000 to 2006, SPORTELMONACO, Monaco from 1998 to 2008, Leaders in Football and Leaders in Sports (UK) from 2009-2011, amongst others.

    Through her companies Premium Sports Management Services Limited (PSMS) and Sportspro Nigeria Nkechi has been primarily involved in the design and management of sports projects targeted at engaging the private sector as a pre-eminent partner in sports development in Nigeria, and has initiated several projects to deliver on this objective, chief of which was the Team Nigeria project (2003-2007)–to harness private and public sector funding for the training and participation of Nigeria's athletes at international multi-sport events such as the Olympics, Commonwealth Games and All Africa Games and a host of other events.

    Over the past 30 years, Nkechi has promoted capacity development in sports administration as a key component of sports development and has acted as Consultant on development of bespoke content and projects for several clients. These include government agencies such as the Federal Ministry of Sports / National Sports Commission, The Nigeria Police Force, The Nigerian Army, Kwara State Football Academy, The Nigerian Nationwide League One (the bedrock of grassroots football in Nigeria), as well as a host of blue-chip companies.

    Nkechi sees the private sector as the chief driver of the development of sports as an industry and in January 2018 was appointed the first Thematic Lead of the Sports Industry Thematic Group of the Nigerian Economic Summit Group (NESG), where she has put together a team of professionals in various economic sectors to midwife the process of developing a new National Sports Industry Policy to harnessing a minimum of US$5 Billion in Investment over a 10-year duration (2020-2030) that will reposition the sports industry as a private sector-led contributor to the economic and social development of Nigeria. She is also a member of the Technical Working Group on Youth & Sports of the 2021-2030 Medium and Long Term National Development Plan and the Nigeria 2050 Agenda.

    Misha Sher, Global Vice-President Sport & Entertainment, MediaCom

    Misha Is an industry veteran with over 15 years' experience, Misha has advised and worked alongside some of the most admired global brands, events, teams, and talent in creating innovative partnerships that truly harness the power of football.

    His experience in representing interests of all the key stakeholders within the football industry will provide a unique insight into the components of a successful deal.

    Some of Misha's most notable clients include American Airlines, Shell, Allianz, Indeed, Sony, and Toyota. He has also been the architect for a number of high profile endorsement deals for talent including Pele, Mesut Özil, and Eniola Aluko with blue-chip brands like Under Armour, Coca-Cola, P&G, VW, Beats by Dre and Subway to name a few.

    He will teach FBA students the art of a perfect pitch.

    Kelechi Anyikude, Co-Founder, Fanbies

    Kelechi is a software application developer with 4 years commercial web and app development experience indesigning and developing user  interfaces, web and mobile solutions, testing, debugging, and training staff within e-commerce technologies.

    He has a PhD in Process Engineering from the University of Leeds, UK. He possesses an excellent skill of knitting together frontend and backend IT systems as well as an ability to convert client requirements into exciting online applications and he is able to stretch the boundaries of web development, design and digital storytelling to help businesses stand out.