AMBER MAC, PRESIDENT, AMBERMAC MEDIA

Amber Mac(Arthur) started her career in San Francisco and Boston during the dot-com boom. As a strategist for Razorfish and Director of Marketing for an e-procurement software company, she spent four years in the technology start-up trenches.

Amber left the start-up world to join Microsoft to build one of the first female-focused lifestyle portals. In 2006, she started her own digital agency. The company's first client was world-renowned business coach, Tony Robbins, and now includes Microsoft, Google, GE, Paypal, Nintendo, Canada Goose, and Fast Company, and many more leading organizations. In 2010, she wrote the national bestselling business book Power Friending (Portfolio: New York). In 2016, she co-wrote Amazon bestseller, Outsmarting Your Kids Online. Most recently, she started co-hosting a new podcast series, presented by Accenture, called Marketing Disrupted.

Amber has keynoted more than 300 events around the world and has moderated sessions with: Canadian Prime Minister Justin Trudeau​; former FBI Director James Comey​; business coach Tony Robbins​; famed astronaut Chris Hadfield​; and many other notable leaders.

She is a regular business host and expert for Fast Company, CNN, Bloomberg, CBS, BNN, CTV, The Marilyn Denis Show, and SiriusXM Radio. Plus, in 2018, she was named one of DMZ's 30 inspirational women making a difference in tech. In 2019, her podcast The AI Effect won Best Technology Series.

As a child, Amber attended a two-room country schoolhouse and shared a party telephone line with neighboring houses. She is now recognized internationally as an innovation and technology leader.