Presenter: Hermine Mbondo
Title: Marketing tactics to get more leads, make more sales and grow your business.
Practical and actionable advice you can implement right away.
Social impact storyteller, Hermine Mbondo, arrived in Toronto in 2016 from France, where she earned her Master's degree in Management from SKEMA Business School. However, it was here in Canada that Ms. Mbondo was inspired to take her career trajectory to the next level. Building on a decade of successful international work in communications, trade marketing and branding, she was inspired to focus her marketing expertise to tell the stories of purpose-driven brands contributing to the greater good. In 2017, she founded B4brand, a bilingual English/French storytelling-driven marketing agency for purpose-driven brands. In 2020, Hermine Mbondo was recognized for her work and the impact she is making as a recipient of Canada's 100 Black Women to Watch Award. For more info: www.b4brand.ca
Date: Oct 30th 2020
Time: 3pm - 3.30pm
Moderator: Nene Akintan, Board Member CBCC
Presenter: Hermine Mbondo
Presenter: Genelle Polydore
Title: The Impact of Microaggressions on Health
Genelle Pollydore is a passionate and motivated Anti-Racist Research & Practice Graduate student. Genelle has an undergraduate degree in Global Health Promotion and Disease Prevention. She is well-versed on the Social Determinants of Health, Health Inequities, Anti-Black Racism, and Community Building Strategies.She has a variety of community health and Black community program experience which has heightened her passion for social change and health equity. Genellle's goal is to facilitate change in her community by pursuing leadership roles that promote Black health and wellness. Black health is of utmost importance to her and she will continue to uplift the Black community through innovative holistic health and anti-racism initiatives! Genelle is an emerging entrepreneur keen on developing a brand on Anti-Racism & Health Promotion training and consultancy.
Date: October 30th 2020
Time: 3:30pm - 4pm
Title: How To Perfect Your Brand
Learn about how to put together a branding style guide for your business which can apply to personal and corporate branding.
As we know it, the business world is continuously evolving, and every day, smart business people are developing new market strategies to fit current market trends. Today, proper brand representation is one of the most popular and successful marketing strategies in the business world.
Several businesses around the world are currently investing heavily in establishing strong brand identities for themselves. However, while a lot of these businesses succeed in creating perfect brand representations, many others are failing woefully at the task. This is very likely to be because they do not have a useful branding style guide.
Of course, a properly developed style guide can be entirely instrumental in helping your business to build and maintain a strong brand identity. It acts as a vital document for assisting business content creators in communicating powerful and consistent brand messages to their target market. Admittedly, it is a must-have for every business that intends to become successful in the modern market.
4:00 pm to 5:00 pm